THE BIRTH OF JUSTINE LOUISE

Until now, I was designing collections for french luxury brands. Launching my own brand is the result of a long path made of savoir-faire and introspection. I launch my brand today because I know now how to be true to myself, to express my vision of beauty and to transmit what I believe in through creation. Being able to show how we live, and what makes sense to us.

Fashion is really a beautiful way to express all of that. Because accompanying women on their days, covering and enhancing their body in the finest way, and conveying a beautiful and strong image of themselves is what clothes are made for. 

And more than that, I sincerely intend to communicate them a beautiful energy when they carry my clothes. Giving them a little piece of this life style. A little bit of me, as a well intended friend.

With love,

J.

 

THE KEY WORDS THAT DEFINE THE BRAND

Nature. Its energy, its peace, its knowledge.

A certain Roughness.

Artisanat.

History.

Heritage.

Authenticity.

Honesty.

A touch of Paganism.

   

SLOW DESIGN

 

We present two main collections in March and September and new pieces are added to the main collections all through the year according to the seasons.